So now you have a professional resume but what about the cover letter? Although most job seekers don't like the thought of writing this employment document, many job seekers underestimate the importance of a well-written cover letter.

There is a long running debate on how many employers actually read cover letters, some report they never do, while many employers find them important and feel they should always be included with the resume when seeking employment. When in doubt, always assume your letter will be read so always include one with your resume. The cover letter will compliment your resume and give you a better chance of selling yourself up front with the employer.

Unlike the resume that provides the facts of your skills, experience, achievements and education; your cover letter is your opportunity to display your character and personality before you actually meet with the hiring manager. The letter should be used as a way to introduce you and leave a memorable impression with the potential employer. The letter is also the right place to add any additional information not included in the resume that may be relevant to the position you are seeking.

A well written cover letter is short and clearly lays out the specific job you are applying for and why you are qualified. It should give the employer a reason to call you. Here are some recommendations you may want to consider when writing your letter:

• Customize each letter to a specific contact or department (do not use "to whom it may concern")

• Free of grammar errors. Proofread your letter and don't be afraid to use spell check. Keep it professional not personal (e.g. do not mention marital status etc.).

• Keep the cover letter relevant to the job you are applying for.

• If you don't have a specific contact person, address the cover letter as Dear or Attn: to a specific department.

• If you do have a contact name, spell out the entire name (e.g. Dear Jane Smith). Do not refer to the contact on a first name basis or use any nicknames.

• Don't be overly-flattering or over the top. (e.g. "it's been a dream to work at ABC"). Just be honest (e.g. "I'm applying for the recent job posted on the myjobnow website for a ________")

• Use an email address that matches your name in some way. Don't email your resume from js6547@yourdomain.com

• Don't sign your emails with some kind of handle or nickname. Use your given birth name.

• First impressions count, don't be forgetful, attach your resume to the cover letter.

• Show some creativity, write a letter that conveys both your personality and professionalism.

• Every sentence of your cover letter you should show enthusiasm, passion for the position and industry, and interest in working for the employer.

• The cover letter length should never exceed one page. The cover letter is only a brief introduction to get the employer interested in reading your resume.

• Mention names if you know someone within the company for which you are applying. Hiring managers pay more attention to unsolicited resumes when they assume you were referred by one of their employees or customers.

• Letters should always be typed, not hand written.

• Always close with a promise of action (e.g. you will follow-up with the contact or company within 7-10 days in regards to the status).

These are just a few things to keep in mind when writing a professional cover letter. Unfortunately, there is no secret formula that guarantees you employment, or even a job interview. An effective cover letter is simply a way to ensure you get noticed by the employer and helps you stand out from other job applicants.

If you are still unsure about where to begin when writing a winning cover letter, go to our site for sample cover letters and cover letter template or professional resume and cover letter writing services.